Dior Rouge Lipstick - Swan 263

I absolutely fell in love with the colour as soon as I saw it when out shopping for a new lipstick over the weekend.
It's really my kind of colour as it's a kind of nude/pink combo, lovely and girly.
HOWEVER, I stepped outside the store upon purchasing and went to apply my new colour only to feel it snap under the very light application pressure. I went back into the store and they quickly replaced the lipstick for me. I've now had my new lipstick 2 days, and applied it maybe 4 times (the colour is long lasting) only to find that the same thing has happened to this stick...

 

 

 

Dior Rouge Nude - 263 Swan